Karim Pirani, CEO

Before founding Safelist, Karim’s insatiable curiosity allowed him to indulge in his entrepreneurial passion on many fronts: He ran a successful NYC advertising company in the late 80s and early 90s. specializing in fashion marketing. In 1994, at the dawn of the Internet Age, he built an online shopping portal called Cyberspaced.com. Unfortunately, that venture failed right before encryption technology made online shopping possible. He then ran a successful hedge fund that invested in Internet companies and allowed him to live his childhood dream of retiring by the age of 40. He actually retired at 41 and moved to Toronto, Canada. His wife, Shahin, who could not handle the bitter Canadian Arctic winters, convinced him to move to California in 2005. However, for someone as curious and passionate as Karim, retirement was akin to boredom and getting on his family’s collective nerves did not seem like a fun way to live out his life in America’s finest city. To preserve everyone’s sanity, he started work on building Safelist in late 2009. Today, Karim along with his wife and their 2 daughters, Selina and Karina and their dog Prince, call San Diego home.

Doug Brewer - Chief Product Officer

Doug has been riding the Internet wave since the mid-1990s, having served in web-based, product leadership roles with Compaq Computer, Shopping.com, AltaVista Search (pre-Google search for the masses), Autobytel and Mojopages.com. Doug holds a MS, Management from Purdue University's Krannert Graduate School of Management and a BS in Industrial & Systems Engineering from THE Ohio State University. When he’s not working on the next great fundraising platform, or cheering for his Buckeyes, he enjoys spending time with his wife Amy, twin daughters and overly energetic yellow lab.

Naveed Lalani - CSO

Naveed is the Chief Strategy Officer at Safelist, where he helps guide Safelist's product and growth efforts. Previously, Naveed co-founded Rally.org, the social giving platform used by non-profits, political campaigns and social entrepreneurs around the globe - overseeing the platform and developer strategy in addition to wearing many hats throughout the founding and growth phase. Prior to Rally.org, Naveed was a strategist focused on product design and business consulting for startups. He has experience in branding, product strategy, marketing, biz development, creative direction and user experience design. Naveed gives back through his leadership roles with several non-profit organizations, including serving as an advisor and mentor for the Thiel Fellowship's 20 Under 20 Program.

Edith Bauer, Corporate General Counsel

A corporate partner at Mintz Levin, a national full service law firm with a focus on entrepreneurial companies, Edye's legal practice focuses on a full range of corporate & securities matters. She brings to Safelist an extensive background in counseling start-up companies from the formation stage through multiple financing rounds, acquisitions and public offerings. Edye was ranked by San Diego Daily Transcript as one of the Top 10 lawyers in San Diego County across all practice areas.